Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Why wasn't Queen as successful in America as in other countries? Then, after Radio Ga Ga, they couldn't even get into the top 40 in America even when these songs were top 10 hits everywhere else in the world.

What happens if they build new bikes?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Do snipers lay on top of tank turrets during combat?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Can you write a letter to your first love without mentioning his/her name?

What is their product?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

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This…is not a healthy company with a bright future ahead.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Why do liberals refuse to define what a woman is and what does that mean for the future of feminism?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

All their existing customers shake their canes and whine about them “selling out.”

Typical Harley-Davidson customer

Why is blood sugar ranging from 70-180 in a day and checked through a glucometer?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

What happens if they try to attract new customers?

What is their lifestyle?

Should I have left it alone and kept quiet? I came out as gay to my adult kids last week. Age 61 married 15 years, divorced for 20. I feel so guilty for ruining their lives by living a lie.